1. OSTEC, Kelowna, British Columbia, One-day Seminar, May 15, 2003
The Okanagan Science & Technology Council (OSTEC) is a well-respected private organization in British Columbia that supports science and technology initiatives by advocating for the interests of not only its members, but also, the business community. On May 15, 2003, in association with Windward Software Inc., OSTEC sponsored a one-day Sales Training Event in Kelowna, British Columbia. This seminar was conducted by David F. McCullough, President of Transamerica Microsearch Inc.. David provided Okanagan-based high technology companies with new tools to strengthen their sales processes. With more than 20 people in attendance, David kept his audience captivated as he explained how Transamerica’s registered unified set of sales and marketing principles, Assembly Line Selling®, could turn their high technology sales and marketing campaigns into precise and efficient assembly lines.
2. ASI Exchange, Vancouver, British Columbia, Speech, March 11, 2003
The ASI Exchange is a premier industry event that provides British Columbia’s high technology community with the necessary resources to enable people to forge relationships and to cultivate business opportunities. This event not only brings together the business and technology communities, but also the academic and research communities to showcase and exchange ideas. David F. McCullough, President of Transamerica Microsearch Inc., joined the ranks of technological speakers at ASI Exchange 2003, held at the Plaza of Nations in Vancouver, British Columbia. David delivered his speech covering marketing techniques and Assembly Line Selling, his revolutionary approach to telephone marketing for high technology companies with vertical or niche markets.