Assembly Line Selling

a precise,
proactive
process

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History – Assembly Line Selling: The Idea

Assembly Line Selling® came about after David’s years of extensive experience in outside sales and inside sales coordination for an industrial equipment distributor, Inproheat Industries Ltd., Vancouver, serving the British Columbia forest, mining, and pulp and paper industries.  In addition, David drew upon his past knowledge of the Model T, modeling his innovative set of unified sales and marketing principles after Henry Ford’s development of the continuously-moving assembly line.

Transamerica allowed David to merge his three great passions into one life: the world of telephones, the world of advertising, and the world of the microcomputer.  David had always found himself most at ease when conversing over the telephone with prospects or customers, finding it to be more efficient than physically traveling to meet with potential clients as valuable minutes were lost during travel time.  Furthermore, David wanted to cater to the advertising needs of small companies.  As a result, David turned to telephone marketing and synchronized messaging that provided the framework for Transamerica’s services.

Influenced largely by David Ogilvy’s 1983 book, Ogilvy On Advertising, and especially Ogilvy’s chapter entitled, “Wanted: A Renaissance in Print Advertising,” in which Ogilvy concluded that direct, simple, and clear messaging was the most effective component in advertising, David began to model marketing campaigns after Ogilvy’s concepts.

What David eventually realized was that the written word and spoken word over the telephone have to be in perfect synchronization in order to percolate into people’s consciousness.  Once those two elements came together, the concept of Assembly Line Selling was born.  It was only a matter of time before David realized that his concept paralleled that of Ford’s notion of a continuously moving assembly line, and in 1996, this concept was formally introduced as Assembly Line Selling.

302 – 1124 Lonsdale Avenue
North Vancouver BC
V7M 2H1 Canada

Local: (604) 988-5213
Toll Free: 866-383-3003

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For more information, e-mail David F. McCullough, President.

Copyright 1996 – 2008 Transamerica Microsearch Inc.
Assembly Line Selling is a registered trademark of Transamerica Microsearch Inc.
All other product and service marks contained herein are the trademarks of their respective owners.
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